Role: Branding designer, UI designer, Web Designer, Illustrator
Interaction UK required a complete rebrand. The logo below was
developed using the overlapping shapes of 3 circles – a diagram
they often use when illustrating behaviour fields and interactions.
We identified four different groups of clients with varying
The four icons above form sub branding whereby different parts of
the company are given a slightly different tone of voice. They stand
for “Bottom line it”, “Light my fire”, “Make it personal” and “Show
me how”. These were then rolled out with different messaging
across both the identity as well as the website.