“Find your perfect match” campaign
Everyone’s body is different so to push the different fits available a game show “Find Your Perfect Match” was implemented. We built a set with flashing lights in every Levis store with heart and flashing lights rolled out over POS, floor decals, Mirror decals, heart swing tags, flashing lights, etc.
“Everywhere you go” campaign
“Everywhere you go” campaign. The jeans are part of the story. Red wine spilled in greece. I bought those in New York, etc. Window banners, a Levis post box and a postcard competition – you in your Levis.
Brief: Highlight Levis non-denim offerings: tweed, coyduroy, etc.
Idea: Lords and ladies of the manor
People take over abandoned manor houses and dress the part. Rebellion in traditional fabrics.
Execution: We set up scenes of beautiful disarray with sculpturally stacked old furniture wrapped in cloth, dressed up the dogs and stopped live falcons from attacking each other. POS, floor decals, swarms of paper moths, 7m window banners and drapery instore transformed the brand for winter. This won us a gold Loerie award.